Ten years serving major accounts
For ten years at Seiza, I helped major accounts (McDonald's, SNCF, Burger King, Transdev, Randstad, Adecco, Lactalis…) transform their recruitment.
We ended up serving 400 clients and generating several million applications a year, across Europe and the US.
The company was acquired by Adzuna in 2025. I came away with one conviction: done well, data- and AI-driven marketing changes the scale of a business.
The ones I had to turn away
Over those ten years, I also turned away a great many small and mid-sized businesses.
“I'd hang up knowing I was leaving founders with no solution.”
Not out of indifference, quite the opposite. They often had the most interesting problems.
But our business model was built for organizations with budgets and volumes that small businesses simply didn't have.
What they were missing
An agency? Too expensive for those budgets. A freelancer? Too hit-or-miss. An in-house team? Too slow, too costly.
What was missing was a tool built for their reality, a copilot that could take what major accounts do well (strategy, creative, distribution and optimization driven by data) and make it usable by a company whose marketing team is small, or even nonexistent.
No agency to coordinate. No stack of tools. No big-company budget.
That tool didn't exist for these companies. So I built it.
Why Flowdake exists
Flowdake was born from that frustration: giving every small and mid-sized business access to the same performance marketing as the big brands, without paying the price.
So that budget no longer decides who gets to be visible. Expertise does.
Ben Cauchois, Founder of Flowdake